Job Description

We are seeking a seasoned Senior Manager of Web with a proven track record in leveraging web platforms to drive product led growth. This role requires a strategic thinker and people manager who can collaborate across functions, lead multifaceted web initiatives, and deliver impactful user experiences that drive site conversion and engagement. You will be at the forefront of our digital strategy, orchestrating web programs that are integral to our PLG model and overall business success.

WHAT YOU’LL DO

• Strategic Leadership – Develop and implement a comprehensive web strategy and roadmap that aligns with our business objectives, focusing on enhancing user engagement and conversion optimization through our web presence.
• Program Management – Lead cross-functional teams to execute web-based projects from conception to deployment, ensuring they meet strategic objectives, are delivered on time and within budget.
• User Experience – Oversee and participate in the design and implementation of web features and functionalities that enhance the user journey, emphasizing self-service capabilities and seamless product interactions. Experience leading new web experiences from concept to launch.
• Analytics and Optimization – Utilize data analytics to monitor, analyze, and report on web performance against PLG goals. Implement continuous optimization strategies based on data-driven insights to enhance effectiveness and user satisfaction.
• Cross-Functional Collaboration – Work closely with product, marketing, sales, and customer success teams to ensure web strategies are cohesive, aligned with broader company goals, and effectively supporting cross-functional PLG initiatives.
• Market Awareness – Stay abreast of the latest trends and best practices in web development, PLG strategies, and user experience design, applying these insights to drive innovation and competitive advantage.
• Leadership and Development – Manage and develop team members, fostering a culture of excellence, innovation, and continuous improvement within the web program management function.

WHAT YOU’LL BRING

• 3+ years of management experience.
• Proven experience in web product management, particularly in contexts emphasizing Product Led Growth. Experience with Enterprise SaaS a plus.
• Strong understanding of web technologies, user experience design principles, and digital marketing strategies. Webflow experience preferred, but not required.
• Experience with GA4, data analytics and performance metrics to drive decision-making and optimization.
• Demonstrated ability to lead cross-functional teams and collaborate effectively with various stakeholders; able to lead the end-to-end execution of high-impact initiatives
• Excellent communication, organizational, and leadership skills.
• Agile/Scrum certification or experience is a plus.
• Bachelor’s or Master’s degree in Business, Marketing, Computer Science, or related field.

For roles based in New York City, California, Colorado, and Washington, the base salary for this role ranges from $144,200 – $180,200 + equity + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation.